Why do you buy brands?
For a long time I never really cared about brands, but that was also when I didn’t know anything about fashion. At first I thought I would be fashionable if I wore designer brands so I tried filling my closet with anything to do with designers. I cringe in embarrassment when I remember what I used to think of fashion. Just because someone’s wearing a Jean Paul Gaultier skirt or an Hermes trenchcoat, doesn’t translate them into a fashionable person. It took a while for me to understand that, and now I’m not so into brands like I used to.
I know many people that buy brands to show their status to the whole world. They want everyone to know that they’re weathly by wearing the Chanel sunglasses, walking in the season’s hottest shoes, holding their Birkin, driving the latest Porsche, and on and on. But they’re not really into fashion or whatever they’re buying, they’re into money: who’s got the most expensive things and if they’re on top or not. Hey, there’s no problem with that, but there’s a fine line when people like to clarify their status and when they just like to show off and be snobby. It’s really irritating sometimes and intimaditing to many people.
Then there are those people with low self esteem and are insecure of themselves. Like the “uncool” kids at school who wear Abercrombie & Fitch to fit in and try to be popular. Or even adults who brag about using a MacBook, but can’t explain why the computer is so good because they just bought into the brand.
The people that I like best are the ones that buy designer items because they actually like the product or have an interest in it. I wouldn’t go out and buy one of Ralph Lauren’s outfits just because it’s a big brand, but because I actually think it’s stylish and something that I’m comfortable in.
I do think that people mistaken the power of brands and don’t understand that there are many negative sides to buying a brand. Brands can say a lot about the person sporting them and people will look at you in a different way as well. But it’s not a bad thing to have designer items, but I’d like to caution people to understand why they are buying brands and actually live by it.